Movement builders · UK
Animal freedom needs a movement with teeth. We’re building it.
Local groups winning real fights, trained organisers leading them, and a national network ready to move together when it counts.
-
27
animal freedom communities across the UK
-
100+
activists trained at regional bootcamps
-
2,000+
organising guides downloaded, 3,000 printed
-
50+
organisers at our first national gathering
We don't just talk about change. We win it.
-
Brittany Ferries ends live exports
WON · SEPT 2026
A year of local pressure from Southampton Animal Action, one of our network's groups, pushed the ferry company to stop carrying farmed animals — sending shockwaves through the Irish dairy industry.
-
From For Charlie to For All Animals
COALITION CAMPAIGN · 2024–NOW
Our For Charlie campaign has grown into For All Animals: 15 organisations, backed by Joanna Lumley, Chris Packham and Brian May, calling on the RSPCA to stop certifying factory farms. In October 2026 its investigation of a flagship M&S supplier made national news — RSPCA Assured withdrew the farm's approval and M&S stopped sourcing from it.
-
From zero to front page in months
PROOF OF CONCEPT
Our pilot group, Dorset Animal Action, grew to 40+ active members and 200+ activists, and took on the Bournemouth Oceanarium — front pages, BBC and national coverage.
Right now
What we're working on now.
From national campaigns to local groups, here's where our energy is going this season, and where your support goes next.
CampaignFor All AnimalsOur flagship campaign, backed by 15 organisations and by Joanna Lumley, Chris Packham and Brian May, is calling on the RSPCA to stop certifying factory farms. In October 2026 its investigation of an M&S supplier made national news.
New trialDogs and animal researchWe're testing whether the nation's love of dogs, and its opposition to animal research, can bring the public into a wider movement for animal freedom.
GrassrootsAnimal Freedom Network27 local groups and counting, now connected through the new AFN app, which was installed 100+ times in its first week.
MovementMovement Impact Network15+ organisations from across the movement are working towards a shared direction and the milestones to get there, while each keeps its independence.
Our biggest bet
Getting the whole movement pulling in the same direction.
Grassroots power is only half the picture. We've started bringing leaders from across the UK animal movement together into a values-aligned network with a shared direction.
Every organisation keeps its autonomy. Together, they gain the coordination to turn fragmented activity into movement-level power.
15+ organisations in the network so far
GrassrootsLocal groups and outside pressure
LegalLitigation, policy and protection
One shared directionAligned, coordinated, autonomous
CulturalNarrative, media and storytelling
InstitutionalNational NGOs and the inside game
Four programmes. One engine for a mass movement.
-
Animal Freedom Network
Local power, nationally connected.
We seed and support community-led groups that win local fights — and link them into a network that can act together at scale.
-
Mass Leadership Development
A movement led by many, not a few.
Bootcamps, mentoring and a practical resource library that turn activists into organisers who can build and sustain groups.
-
Campaign Lab
Campaigns that win and build.
We incubate emotionally resonant, winnable “gateway” campaigns that bring new people in and shift norms and policy.
-
Movement Impact Network
The whole movement, pulling together.
We convene 15+ organisations across grassroots, legal, cultural and institutional work around a shared direction — each keeping its autonomy.
Why now? Because the gap is real.
Twenty years ago, state repression dismantled grassroots animal campaigning in the UK. It never fully rebuilt.
National NGOs win policy and corporate change — but they can't mobilise a town overnight when a scandal breaks. Moments like Cecil the Lion, Beau the Calf and the RSPCA Assured exposé sparked outrage that went nowhere.
We're building the missing piece: grassroots power, connected to the rest of the movement and ready to turn outrage into wins.
Who's behind it
Built by organisers who've done it before.
Our founders helped build Animal Think Tank and the Southern Animal Rights Coalition, and helped lead campaigns that closed labs, breeders and factory farms. Our advisers have founded or led some of the movement's biggest names.
Animal Think Tank
Veganuary
Lush Prize
Scarlet Spark
Animal Save Movement
Generation Vegan
Southern Animal Rights Coalition
Animal Advocacy Careers
2025: YEAR IN REVIEW
One year in. Here's what we built — and what we learned.
Back grassroots power for animals.
Funders and organisations: we'd love to show you where your support goes next — new groups, more organisers, bigger wins.
Dr Laila Kassam, Executive Director · laila@project-phoenix.org.uk
Want to organise where you live? Get involved →