A key approach to achieving our goals is to cultivate decentralised ‘impact networks’ in the grassroots, the ‘grasstops’ and the cultural sphere, ultimately connecting them into a ‘movement network’…

We believe that grassroots local groups are the foundation of a powerful, resilient, and growing movement for animal freedom.

Leslie Crutchfield’s book How Change Happens: Why Some Social Movements Succeed While Others Don't, argues social movements that succeed in creating systemic change share six key characteristics…

Social issues, including animal exploitation and systemic oppression, exist within complex, interconnected systems.

Our goal is to build a movement with the power to end the farming of animals and all other forms of animal exploitation…